Consumer Privacy Policy

Effective date: January 19, 2018

This Privacy Policy (“Policy”) applies to the products, services, and platform (referred to collectively as the “Blend Platform” or “Platform”) owned and operated by Blend Labs, Inc. (“Blend”). The Platform allows you to efficiently provide and consolidate information that banks, mortgage companies, and other lenders (“Lenders”) need to process loan applications. For purposes of this Policy, “you” and “your” mean the Platform account creator, authorized signer, authorized representative, delegate, and/or other authorized Platform user, including a co-applicant. This Policy describes and governs the information collection, use, and sharing practices of Blend with respect to the Platform.

Before you use or submit any information on or through the Platform, please carefully review this Policy. By using any part of the Platform, you consent to the collection, use, and disclosure of the information you provide as further outlined in this Policy. We will continue to evaluate this Policy as we update and expand the Platform and our offerings, and we may make changes to the Policy accordingly. Any changes will be incorporated into this Policy and posted on the Platform. Your continued use of the Platform will signify acceptance of the terms of the updated Policy.

Joint Applicants. If you are using the Platform with another person to apply jointly for a loan, you and your co-applicant may choose to provide information for your application using a single joint or multiple individual Platform account(s). If joint applicants choose to utilize a single Platform account, they will have access to all information supplied by Platform account users to complete that application. Such joint applicants will have the ability to view, print, transmit, save, and/or edit the information. Access may continue for as long as the joint applicants utilize the single Platform account in connection with the application process.

Lender Employees. Please note that if you are an employee of, and using the Platform on behalf of, a Lender, your use of the Platform and our collection of your data are covered by the applicable agreement between Blend and your employer.

What Information Does Blend Collect?

We collect information in multiple ways, including when you provide information directly to us, and when we passively collect information from you, such as from your browser or device.

Information You Provide to Us

We may collect information from you during your use of or access to the Platform, such as when you:

  • Register for a Blend Platform account;
  • Communicate with us; or
  • Connect with your third-party accounts to retrieve your information.

For example, through the registration process and/or through your Platform account settings, we may collect information such as your email address, account password, and recovery phone number for creating and authenticating a Blend Platform account (“Blend Account Credentials”). We may also collect third-party account credentials (for example, your log-in credentials for accessing your bank account or tax return information) (“Third-Party Account Credentials”), as well as contact, financial, and other information that may be used for the purpose of retrieving information from third-parties. (For example, we may retrieve data from your financial institution or verify your employment using information other than Third-Party Account Credentials.) All such information we collect from you through or in connection with the Platform is covered by this Policy.

Information Collected Automatically

Device/Usage Information

We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Platform. As described further below, we may collect and analyze information such as (a) IP addresses (including city and state information), unique device identifiers, IMEI and TCP/IP addresses, and other information about your computer or device(s), browser types, browser language, operating system, mobile device carrier information, and the state or country from which you accessed the Platform; and (b) information related to the ways in which you interact with the Platform, such as: referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Platform, the amount of time spent on particular pages, the date and time you used the Platform, the frequency of your use of the Platform, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

Cookies and Other Electronic Technologies

We may also collect data about your use of the Platform through the use of internet server logs, cookies, and/or tracking pixels. A web server log is a file where website activity is stored. A cookie is a small text file that is placed on your computer when you visit a website that enables us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages of the Platform you have visited; (iv), enhance your user experience by delivering content specific to your interests; (v) perform searches and analytics; and (vi) assist with security administrative functions. Some cookies are placed in your browser cache. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier that are embedded in websites, online ads, and/or email and are designed to provide usage information like page clicks, measure popularity of the Platform and associated content, and access user cookies. We may update this Policy from time to time as we adopt new technologies to gather additional information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Platform.

Information from Third Parties

We may also obtain information about you from third parties such as third parties that provide products or services related to the Platform.

How Will Blend Use My Information?

Blend may use the information we collect from and about you for the following purposes:

  • To process and fulfill a transaction that you initiate or to provide products or services through or in connection with the Platform;
  • To send you information about your Platform-related activities;
  • To contact you with information or surveys regarding our Platform;
  • To process and respond to your inquiries or to request your feedback;
  • For internal research and reporting;
  • To improve the content and features of the Platform or develop new products or services;
  • To personalize the content that you see on the Platform (see “Personalize Content” section below);
  • To enforce the legal terms that govern your use of the Platform; and
  • To administer and troubleshoot the Platform.

We may also aggregate and/or de-identify the information we collect. We may use aggregated and/or de-identified information for improving the Platform and developing business analytics, and may also share such information and analytics with third parties. However, we never disclose aggregate or de-identified information to anyone in a manner that would identify you personally, as an individual.

How Does Blend Personalize Content to My Interests?

Online and Email Analytics

We may use third-party web analytics services on the Platform, such as those of Google Analytics. These service providers use the sort of technology previously described in the “Cookies and other electronic technologies” section to collect information (including your IP address) to help us analyze how users use the Platform, including by noting the third-party website from which you arrive, provide certain features to you, improve and develop the Platform, monitor and analyze use of the Platform, aid our technical administration, and verify that users have the authorization needed for us to process their requests. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. If you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may clear the Google Analytics opt-out cookies, and you will need to re-visit the relevant opt-out page.

If you receive email from us, we may use certain tools, such as clear GIFs, to capture data such as when you open our message or click on any links or banners our email contains.

Notice Concerning Do Not Track Signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on the Platform for third-party purposes, and that is why we provide choices provided by Google Analytics. However, we do not recognize or respond to browser-initiated DNT signals, as the internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track by clicking here.

How Will Blend Share My Information?

We may share your information as described in this section.


We collect information for Lenders that are evaluating, processing, or funding loan applications. We may share the information you provide with, and/or make that information available to, Lenders and/or their successors-in-interest in order to facilitate that process. If you are a customer of such a Lender and have questions about its privacy practices or you no longer want to be contacted by the Lender, please contact the Lender directly.

Service Providers and Other Third Parties

We may provide access to or share your information with select third parties who perform services on our behalf to facilitate the operation and functionality of the Platform. For example, we may use companies that assist with billing, customer support, fulfillment, data storage, analysis and processing, and legal services. We may also provide access to or share information with third parties as necessary to effect, administer, or enforce a transaction that you request or authorize. In addition, we may use data access providers, such as Plaid Inc. and Yodlee, Inc., to assist in obtaining information from your financial institution for the purpose of completing the application. By using the Platform, you grant us and our data access providers the right to retrieve information from the relevant third party on your behalf and transmit such information to the Lender. The collection, use, transmission, and storage of this information by our data access providers is governed by the privacy policy of the applicable data access provider.

If we have your consent, we may disclose your information to any third party that provides products or services in support of the operation and functionality of the Platform.

Protection of Blend and Others

By using the Platform, you acknowledge, consent, and agree that we may access, preserve, and disclose your information, including but not limited to any user content, if required to do so by law or in a good faith belief that such access, preservation, or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce our Terms of Service, this Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property, or personal safety of Blend, its agents and affiliates, and/or its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, spam/malware prevention, and similar purposes.

Business Transfers

As we continue to develop our business, we may buy or merge with other companies. In such transactions (including in contemplation of such transactions, e.g., due diligence), user information may be among the transferred assets. If a portion or all of Blend’s assets are sold or transferred to a third party pursuant to a corporate purchase, sale, or merger, customer information may be one of the transferred business assets.

How Does Blend Secure My Data?

We have implemented administrative, technical, and physical security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. For example, we store usernames, passwords, PINs, and other log-in information in encrypted form. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information because despite our efforts, no internet and/or other electronic transmissions can be completely secure.

We recommend that you change your password periodically. You are responsible for maintaining the security of your Platform account username and password. If you believe that your Platform account username and/or password have been stolen or been made known to others, it is your responsibility to immediately contact us at and change your password. We are not responsible if someone else accesses your Platform account through information they have obtained from you.

What Choices Do I Have?

Email Communications

If you have provided contact information through the Platform and decide that you do not want Blend to use that information for anything other than communications regarding your Platform-related activities, you can opt out of future use at any time by sending us an email at Please note that you will not be able to opt out of emails about your Platform-related activities, such as email alerts regarding your Platform account, requests, or inquiries.

Updating and Deleting Your Information

You may be able to add, update, or delete certain information through the Platform. When you update information, however, we may maintain a copy of the unrevised information in our records for legal compliance purposes. Any information that cannot be updated or deleted through the Platform will require you to contact the Lender for further assistance. We retain the information we process for as long as needed to provide services to the Lender, including providing information to successors-in-interest throughout the term of the transaction. We may retain some of the information for reasons including, but not limited to, compliance with applicable banking and lending regulations, resolving disputes, and enforcing our agreements. We may also continue to use any aggregated or de-identified information, but not in a manner that would identify you personally.

California Residents

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask for a notice identifying the categories of personal information (as defined by California law) that are shared with affiliates and/or third parties for their own marketing purposes, and providing contact information for such affiliates and/or third parties. As discussed above, Blend does not share information that can be used to identify you for these purposes.

The Platform may contain links to or “frame” third-party websites, applications, and other services available to support Platform operations and functionality. Please be aware that we are not responsible for the privacy practices of such other sites and services. We encourage our users to be aware when they access third-party websites and/or leave the Platform and to read the privacy statements of each and every site they visit that collects their information.

What Is Blend’s Policy on Children?

We do not knowingly collect or solicit personal information (as defined by the “Children’s Online Privacy Protection Act”) from anyone under the age of 13. If you are under 13, please do not attempt to register for the Platform or send any personal information about yourself to us. If we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us Personal Information, please contact

Will Blend Change This Policy?

We reserve the right to change this Policy at any time to reflect changes in the law, our data collection and use practices, the features of the Platform, or advances in technology. Please check this page periodically for changes. Your continued use of the Platform following the posting of changes to this Policy will mean you accept those changes.

What if I have questions about this Privacy Policy?

If you have any questions or concerns regarding our Privacy Policy, please send us a detailed message to and we will try to resolve your concerns.

Blend Labs, Inc.
415 Kearny Street
San Francisco, CA 94108